Sub-Zero & Wolf Launch New Milan Showroom

17/06/2010

Sub-Zero and Wolf, the worldwide leaders in premium refrigeration and cooking appliances, will launch their first ever dedicated Milan showroom during the week of Eurocucina 2010.  The new showroom will be centrally located at Piazza Diaz 5 which is within easy walking distance to the famous Duomo Cathedral square.

The new Milan showroom is a continuation of a strategic European expansion for the luxury brands which saw new showroom openings in both London and Brussels towards the end of 2009.  The Milan showroom is managed by Frigo 2000, the exclusive Sub-Zero and Wolf distributor in Italy.

The showroom design will be elegant and contemporary and appliances will be displayed in unusual surroundings such as within concrete and chalk walls rather than standard kitchen cabinetry.  The atmosphere will be very elegant; white and steel will mix with natural wood elements for a warm and inviting ambience.

This excitng new showroom space which is set in the heart of fashionable downtown Milan has been designed as a state of the art venue to showcase the best in kitchen technology.  Sub-Zero and Wolf specialists will be on-hand to offer technical expertise and customers, architects and designers will be able to get a taste of the superior performance, usability and the delicious results with live cookery demonstrations by professional chef Umberto Zanassi.

The new showroom will house a wide range of Sub-Zero and Wolf products including the pioneering new line of Built-In refrigeration.  The innovative Built-In range has a unique ‘Air Purification’ system, which removes harmful gases and odours; a process that was developed initially for NASA to aid food preservation.

A wide selection of wine preservation units will also be on offer alongside Wolf’s comprehensive range of built-in ovens, hobs, cooktops and dual fuel ranges offering the user precise control to deliver truly professional results.